Who We Are

Experience while at BBC

Sameer directs BBC’s diversity research and disparity studies and the market and customer research practice areas. He leads large-scale quantitative and qualitative research projects to help clients meet various organizational objectives including measuring outcomes for minority- and woman-owned businesses (disparity studies); understanding customer insights and satisfaction (satisfaction studies); identifying distinct customer and stakeholder segments (customer segmentation); and assessing public opinion about different community topics (community surveys). He’s taught 11 undergraduate courses at the Universities of Illinois and Virginia primarily related to survey research methods, data analysis, and technical writing. Despite all of the above, his mom still wishes he had chosen to become a “real” doctor.

Why does Sameer work at BBC Research & Consulting?

Sameer works at BBC because it gives him the opportunity to work on important policy and organizational problems everyday. What’s more, is that he gets to do it with some of the most talented people he’s ever been around. He considers it a a joy and privilege to work with them and to provide great value to BBC’s clients.

What provides Sameer joy outside of work?

Sameer’s primary joy outside of the office is cooking. He’s been cooking since he was young and can lose himself for entire days cooking for family and friends (check out www.riasindian.com). He also enjoys working in the community including serving on the board of SAME Cafe and the Advisory Board for the Daniels College of Business.